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Audi A1: the marketing blitz falls flat – & rolls over

The Audi A1 flips over The Audi A1 should be a breeze for Audi. They’re perceived as makers of premium cars and the A1 looks to offer everything buyers expect in an Audi, but in a smaller package. And things got off to a decent start.

Brussels Motorshow 2008

By Graeme Dykes Motor Shows 24 January 2008 23:29 Running from January 17th-27th, the Brussels Motorshow is probably the first European motorshow of the year. Comparisons with Detroit are perhaps unfair but almost inevitable. There was certainly plenty of glamour with Ferrari, Maserati, Porsche and Lamborghini amongst the exotic participants.

£500m scheme introduced to boost electric car ownership

Newspress Deputy prime minister Nick Clegg is today launching a £500 million scheme to boost electric and hybrid car ownership in the UK.   Perks for electric car drivers The funding will provide extra perks to encourage more drivers to trade in their old, conventionally powered cars for electric or hybrid vehicles. Councils will be able to apply for funding if they come up with plans to encourage people to ditch their petrol and diesel cars – for example, by offering free parking to electric vehicles and giving them the right to drive in bus lanes.