Aviation Headset & Fly Bag on 2040-parts.com

Honda – made in the UK

Honda's new TV ad focuses on its UK manufacturing Car makers have had a torrid time in the last year or so. And the natural reaction has been to cut costs where they can. That has seen a downturn in the advertising budgets available to car makers, which in the end will be self-defeating.

Viper sports car division no longer for sale

By Ben Whitworth Motor Industry 13 July 2009 14:08 Viper’s yo-yoing lifeline looks to be finally secured after ailing parent company Chrysler said the sports car maker was no longer for sale. Rather than killing off its muscle-bound brand, last summer Cerberus-run Chrysler considered selling off the rights to the Viper, hoping to achieve around $10m for the Detroit assembly plant and brand equity to bolster its dwindling cash reserves and stave off imminent bankruptcy. After an initial surge of interest from similar-minded companies like Roush and Saleen, curiosity nosedived along with the global economy.

Peugeot Exalt to be reinvented for Paris show

Peugeot design director Gilles Vidal has confirmed to Car Design News that the Exalt concept, which debuted at the Beijing auto show earlier this year will be shown at October's Paris motor show. However, while the car shown in China featured color and trim materials specific to the region, the Exalt that will grace the show stand in France will be different. "The car was presented at the Beijing auto show, and all the materials used in this car are sourced in China or Asia," says Vidal.