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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Concept Car of the Week: Buick Y-Job (1938)

Welcome to the first in a new, regular, series of features in which we highlight an important, forgotten or just plain cool concept car each week. Concept cars have thrilled and inspired for decades, testing the limits in terms of technology and design and shaping the ways cars are designed today. They're the pinnacle of our art and probably the thing that first piqued your interest in car design.

Volkswagen Makes Virtual Roadster Real

GERMAN car maker Volkswagen has turned the virtual world into reality, as it unveiled its GTI Roadster concept at the famous Woerthersee GTI meeting in Austria recently. The GTI Roadster was originally created as a purely electronic car, to feature in the Sony PlayStation 3 classic, Gran Turismo 6. The result of cooperation between Volkswagen and Sony, the GTI Roadster is the work of three young Volkswagen designers, winners of an in-house competition to design a vehicle to celebrate the 15th anniversary of the Gran Turismo game.