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So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

Hydrogen powered Mazda RX-8 for Norway

Mazda is to supply Hydrogen powered RX-8 for Norway's HyNor project [ad#ad-1] We’ve banged on a bit about our penchant for Hydrogen powered cars. In our eyes it gives the best long-term solution for powering cars in a more sustainable way. Yes, it still uses electricity to power the hydrogen separation process, but it means we can still continue to use cars and fuel cars as we do now.

Nissan to offer zero-emissions e-NV200 commercial van in 2014

We all know that if there's one thing that delivery trucks like to do (UPS trucks excepted), it's to idle loudly in front of your home or office while filling the air with exhaust fumes as their drivers fill out paperwork on one of those metal pads. Scientific opinion around the world is split as to why delivery truck drivers do this, but one generally accepted explanation put forth by a group of Swiss scientists is that delivery truck drivers don't pay for their own fuel, and need to keep the radio on to listen to sports while filling out invoices. Well, Nissan is about to change all that, at least when it comes to eliminating the exhaust fumes generated by light commercial vehicles, with the introduction of the Nissan e-NV200 Zero Emission Van in the near future.