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Nissan to alter design philosophy to attract females and younger buyers
Fri, 13 Sep 2013Nissan will transform its design philosophy in an attempt to reengage with its female and younger buyers, the carmaker's director of Global Upstream Planning Rachel Nguyen has revealed. Speaking at the Nissan 360 event in the US, she announced Nissan is planning new gender-specific concepts to explore what women expect from their vehicles. "When we study the ideal vehicle partner qualities that women customers want, we hear that they want vehicles with effective technologies, especially intuitive navigation systems," she said.
Infiniti's Andy Palmer talks world domination
Wed, 16 Oct 2013Along with the news of a new Infiniti global flagship sedan, we sat down with Nissan/Infiniti vice president Andy Palmer to discuss the brand's new goals and the challenges it'll face achieving them in a competitive global market. Why is Nissan becoming so ambitious with Infiniti? In today's industry, 12 percent of the volume and 50 percent of the profits comes from the premium group -- defined by 13 nameplates.
Mini celebrates 10 years in U.S. with cross-country rally
Fri, 27 Jan 2012Mini will kick off its biggest road rally in America, called Mini Takes the States, on the East Coast on July 4. It will conclude at the Pacific Ocean on July 15. The biannual rally will celebrate all things Mini as the company marks its 10-year anniversary in the United States.
