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Design Review: Smart For-US concept

First seen NAIAS 2012 Design studio Mercedes-Benz Advanced Design Studios, Sindelfingen, Germany Type 2-seat pickup Dimensions (L | W | H) 3,547 | 1,506 | 1,701 mm Wheel size 18-inch ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| Daimler’s Smart brand has bombed in the US market since its introduction in 2008. That first year proved modestly successful, with 25,000 units sold but since then sales have fallen off a cliff, with just 5,927 shifted in 2010. Seeing the ForTwo dicing with big-foot pickups and Hummer limos in Vegas, it’s easy to see why something has been lost in translation.

Spectre 341 Challenge: The thrill of the hill

All you need to take on the death-defying Spectre 341 Challenge is a license, registration, proof of insurance and Department Of Transportation-legal tires. The winding 5.2-mile road in Virginia City, Nev., named Highway 341 has 22 hair-raising turns, about 14 of which can literally kill you. “This place forces the intangibles to the surface,” event creator and Spectre Performance owner Amir Rosenbaum says.

Design Services: Ficosa International

In the hierarchy of car design the exterior of a powerful sports car is usually regarded as the highest level whilst the design of some of the smaller functional components tends to sit at the bottom. But even for companies not obviously dependant on sexy curves to help them make money, design is increasingly being recognised as a critical ingredient for commercial success. Whilst most large suppliers have grown their design capability over the last decade, few have truly embraced the potential of having a focus on Design within their corporate strategy.