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Toyota files for 'Supra' trademark

Adding more grist to the new-Toyota-sports-car mill, the automaker has filed with the USPTO for a “Supra” trademark covering “Automobiles and structural parts thereof.” On one hand, it's routine for companies to protect their dormant trademarks; Toyota previously filed to protect the "Supra" mark back in 2010; that protection expired on January 27th of this year. The new filing was made on Feburary 10th, in the midst of the post-Detroit, FT-1 enthusiast froth. We can't help but hold out hope that there's a bit more weight behind this application than simple maintenance of the status quo.

Motorcycle deaths spike in 2012

Motorcycle fatalities rose by 9 percent in 2012, totaling more than 5,000 deaths, according to data released Wednesday by the helmet laws play a part, as well. According to the GHSA, only 19 states currently require motorcycle drivers to wear a helmet at all times. This number is down from 26 states in 1997, showing the willingness of states to repeal helmet-required legislation.

Jaguar C-X16 WON’T be the Jaguar XE

Jaguar C-X16 won't be the Jaguar XE It’s been revealed that the new smaller sport car from Jaguar – the C-X16 Concept – won’t be called the Jaguar XE. The Jaguar C-X16 Concept – a new smaller sports car based on the next generation XK platform – was revealed at last year’s Frankfurt Motor Show, and although we were a little underwhelmed with the design – there is nothing wrong with it, it just didn’t seem to move Jaguar’s design language on – we loved what was on offer. What we did think – in common with just about everyone else – is that Jaguar would make their new Sports car the Jaguar XE, evoking memories of the original E-Type in the process and fitting in with the current Jaguar nomenclature quite well.