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New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

European Car of the Year shortlist announced

THE SEVEN CARS that will battle it out to become European Car of the Year (ECOTY) 2014 have been announced. Decided on by a jury of 53 motoring journalists from across Europe, the shortlists is made up of the BMW i3, Citroen C4 Picasso, Mazda 3, Mercedes S-Class, Peugeot 308, Skoda Octavia and Tesla Model S. This is the first time the ECOTY shortlist of contenders has included two electric vehicles with the BMW i3 and Tesla Model S.

Renault Twizy Sport F1 concept

The Renault Twizy Sport F1 concept has been unveiled at Renault's plant in Vallalodid, Spain. A collaboration between both Renault Sport F1 and Renault Sport Technologies, the concept sits on the wheels of a single-seater racecar and features a front splitter, side-pods, a rear wing and a diffuser with an F1-style rain light. When looking at the concept, which measures in at 2,600mm long, 1,490mm wide and 1,450mm high, the tires are one of the first things you see, and are the same as those fitted to the Formula Renault 2.0 single-seater.