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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Hyundai i40 / Sonata launches

The new Sonata / i40 has launched in Korea The Sonata – which will be the Hyundai i40 in Europe – is yet another very convincing new model from the Koreans. Gone is the very boring old Sonata and in comes the very European style i40. It is a somewhat derivative design – from the  ’Coupe Saloon’ school of design – but that’s a positive for a budget car maker like Hyundai.

Range Rover Autobiography Ultimate Edition (2011)

Land Rover will showcase its luxury skills when it unveils this maxed-up Range Rover Autobiography Ultimate Edition at the 2011 Geneva motor show. Gaydon calls it the 'most luxurious Range Rover' and it has a pair of Apple iPads installed in to the rear entertainment system as standard so businessmen and kids can smear grubby fingers aplenty as they work and play. A pair of individual back seats is fitted in place of a rear bench, and there's an aluminium laptop table too.