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Genesis and Elantra to star in Hyundai's Super Bowl ads

Hyundai is getting ready for the Big Game, and by that we really mean the big ad game, and the stars of their seventh consecutive Super Bowl ads will be the 2015 Genesis and the 2014 Elantra. Last year's Super Bowl ad from the automaker featured the Hyundai Santa Fe in two spots titled "Epic Playdate" and "Team," both of which were well received. For Super Bowl XLVIII, the 2015 Hyundai Genesis spot titled "Dad's Sixth Sense" is set to air during the first quarter of the game, and all Hyundai is saying for now is that it will highlight the sedan's Automatic Emergency Braking feature in a way that relates to the near-misses and saves of everyday parenting.

New Hyundai i30 3-Door: Price from £13,995

Hyundai has announced that the new i30 3-door – the ‘sportier’ i30, will cost from £13,995 in the UK and come in three trim levels - Classic, Active, Sport and Sport Nav. Cosmetically, the i30 3-door gets differentiated from its 5-door sibling by a new front bumper with bigger spoiler, a new back end…and the loss of a couple of doors. There’s also new fogs, new grill and a sport looking back end with LED lights.

EV maker Coda trims staff

Not much more could go wrong for electric-car maker Coda, which has struggled to sell its four-door EV in the United States since officially launching it here in March. But Web reports, first seen at www.plugincars.com, say the company laid off 50 employees, or 15 percent of its workforce, last week, mostly in the sales and marketing departments. Efforts by Autoweek to contact Coda have not been successful.