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New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Citroen C1 Urban Ride Concept – it’s a C1 ‘Allroad’ Crossover

Citroen C1 Urban Ride Concept – it’s a C1 ‘Allroad’ Crossover With the 2014 Paris Motor Show rapidly looming, car makers are busy rolling out details of their new cars and concepts due to go on show, and today there’s another from PSA with the reveal of the Citroen C1 Urban Ride Concept. Demonstrating what can be done to the, frankly better than you think, C1 City car, Citroen has applied a makeover that turns the C1 in  to a funky little ‘Allroad’ for a bit more rufty-tufty around town. Citroen calls its makeover of the C1 to create the Urban Concept as SUV-inspired with ‘go anywhere looks’.

Los Angeles auto show design contest seeks Hollywood's next hot car

Designers from the United States, Germany and Japan will compete in the 2011 Los Angeles auto show Design Challenge to create Hollywood's hottest new movie car. The event is part of the Design Los Angeles automobile designers' conference, held annually during the L.A. auto show press days, Nov.