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MINI gives the London Philharmonic the patriotic horn

MINI has teamed up the 2012 MINI London Edition with the London Philharmonic to create a MINI horn National Anthem. The London Philharmonic Orchestra has just finished the mammoth task of recording 205 National Anthems for the 2012 London Olympics, but this is one National Anthem that won’t be wafting across East London in the next month. The London 2012 Olympics are MINI’s marketing method of choice at the moment, so they took nine MINI London 2012 Editions – in a mix of Red, White and Blue – tuned their horns and roped in nine musicians from the Philharmonic’s horn section to toot in time.

Toyota & Lexus open eBay Stores for parts and accessories

Toyota & Lexus open eBay Stores for parts and accessories Toyota has taken both the Toyota and Lexus brand in to the world’s biggest marketplace – eBay – with new Lexus and Toyota stores designed to supply genuine parts and accessories to a wider audience. Toyota say that the new eBay Stores are designed to complement the existing dealer network supply of parts and accessories, and the prices charged will be the same as a dealer. What the eBay stores will do, however, is offer parts and accessories for older Toyota and Lexus cars – up to eight years old – which Toyota say will reach a wider audience than their dealers manage.

Volkswagen creates R division for sporty cars

Volkswagen is officially creating a company to develop sporty cars; it will be called Volkswagen R GmbH. This may sound familiar--VW already calls some of its specialty cars Rs--and now it's bundling sales and development all into one unit. VW has the Scirocco R and the Golf R for cars, as well as the dynamic R Line of design trims.