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Infiniti FX Sebastian Vettel going in to production

Infiniti FX Sebastian Vettel to go in to production Finally, Infiniti are ramping up their efforts to get their cars front and centre in Europe. Last week we learnt Infiniti would be tapping in to Nissan’s Corporate sales network and now we hear that the Infiniti FX Sebastian Vettel is going in to production as a pilot for the Infiniti performance Line (IPL). IPL will be to Infiniti what AMG is to Mercedes or ‘M’ is to BMW – the halo performance car sat at the top of the range.

Detroit Electric delays SP:01 again

Detroit Electric, the new startup with an old name, said it is delaying production because it hasn't secured a lease or purchase agreement for its manufacturing facility in Plymouth, Mich. It is also talking to some new partners, though the company declined to name them. North American president Don Graunstadt told the Detroit News, “To further elaborate at this juncture is, unfortunately, not possible as Detroit Electric have entered into negotiations with other parties that have the potential to impact our business strategy and timing,” Graunstadt said.

Fiat 500 – kind to animals and the environment!

Not just a Fiat 500 crash - a Fiat Panda crash too! But Fiat is really on a roll at the moment, and has obviously taken as much care with its Ad Agency as it has with its strategy to take over the car world. The result is a set of adverts that promote the safety of the little Fiat 500 and the environmental impact of the Fiat range, in a set of creative ads featuring a Fiat 500 crash test involving a Giant Panda, a Walrus and a Penguin.