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Sergio bows at Pininfarina Tribute Rally

Pininfarina showed its Sergio barchetta concept at an event in the UK last week where the main aim was to set a record for the largest number of Pininfarina cars gathered in a single location. As Autoweek went to press, the total was nudging towards 200, an early audit of the delectable selection of machinery arranged on the lawns around Hurtwood Park Polo Club suggesting at least 180 cars with more still to report. “We're hoping to get over the magic 200, but will have to wait and see,” said Gary John on behalf of the organizers, Brokersclub.

Ram truck gains luxury Laramie Longhorn trim

Chrysler has added a new luxury trim level to its Ram Truck lineup, the Laramie Longhorn edition. The Laramie Longhorn incorporates a western theme inside and out. Details include western-style Laramie Longhorn badges and painted accents.

Ford justifies its Vignale sub-brand (video)

The Ford Mondeo Vignale (pictured). Ford’s first Vignale-badged car Earlier this month, as the Frankfurt Motor Show approached, Ford revealed that it’s going back to a sales tactic they created in the 1970s – badge-engineering their cars with a coachbuilders name to create an upmarket sub-brand. Last time Ford played this game we had almost 30 years for the Ford Ghia, a range of Ford’s mainstream models that had all the toys as standard to try and create an appealing high-end option for buyers.