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Fiat 500 – kind to animals and the environment!

Not just a Fiat 500 crash - a Fiat Panda crash too! But Fiat is really on a roll at the moment, and has obviously taken as much care with its Ad Agency as it has with its strategy to take over the car world. The result is a set of adverts that promote the safety of the little Fiat 500 and the environmental impact of the Fiat range, in a set of creative ads featuring a Fiat 500 crash test involving a Giant Panda, a Walrus and a Penguin.

Frank Stephenson on the importance of color in design

During the announcement of the McLaren Automotive's partnership with paints and coatings company, AkzoNobel, Car Design News took the opportunity to discuss the importance of color in design with design director Frank Stephenson. According to Stephenson color's ability to invoke emotions and communicate with viewers, he described just how big a part it has to play in the design process and how it inspires designers when developing products. "The first thing color does is influence the brand – it gives the customer an identifiable element to what we're talking about.

Seat celebrates 60 years of production

SPANISH car maker Seat has this week celebrated its 60th anniversary, releasing pictures dating back to its very first model, the 1400. Six decades have now passed since the first 1400 rolled off the production line, when the brand new company was inundated with 10,000 orders following the end of petrol rationing in Spain. With so much production demand Seat was able to drop the initial price of 121,875 to a more reasonable 117,000 pesetas, or what would have been about £590 at the time.