Black/red Trim Reclinable Jdm Sports Racing Seats+adjustable Sliders Right Side on 2040-parts.com

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.

Land Rover Defender Challenge announced (2014)

By Damion Smy Motor Industry 30 October 2013 12:01 Land Rover has confirmed that it is the official sponsor of the 2014 ‘Defender Challenger by Bowler’, which will see a field of up to 15 tricked-up Defender 90s hit the rough stuff as crews get down and dirty, Dakar style. It’s all about enticing those who are curious about rally raids, such as the legendary Dakar event that’s held early each year. A lack of experience, as well as costs, has made it difficult for novices looking to qualify for the necessary licence, so the Defender Challenge is ideal for rally wannabes looking to dip a toe in the water, so to speak, with no experience required to enter.

Renault Eolab Concept

Renault has bucked the trend of rather uninspiring Paris Motor Show previews with the Eolab. This B-segment-sized car that has been designed to a brief that states it must return fuel economy of 2l/100km (118mpg US/141mpg UK), and that all of its major technical innovations must be production-feasible by the year 2020. The Eolab is actually two cars – the Eolab prototype, which the engineering team has signed off as capable of 1l/100km (235mpg US/282mpg UK), and the Eolab Concept, which was overseen by the design team.