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1 in 10 men prefer cars to women

Fri, 29 Nov 2013

Just over 12% of men think that some beautiful cars can look better than women, according to a new survey commissioned by Volvo in collaboration with brainwave monitoring specialists MyndPlay.

The study analysed the electronic brain signals of respondents to measure the effect car design has on the human mind – and the results are very interesting…

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In the interest of balance, women were also asked how they rank an attractive male compared to a good-looking car.

The outcome showed one third (33%) of females asked actually rated images of impressive car design higher than pictures of an attractive man. Does this mean females are bigger petrolheads than males, then!?

The survey used EEG – or “electroencephalogram” – technology to measure brain activity when performing cognitive tasks.

Recording these electronic brainwaves when looking at a number of different images, it was also found that men experienced more emotion when looking at images of beautiful car design than when looking at a picture of a crying child.

It seems there’s a gender divide on how humans rank the importance of stunning vehicles and needy babies, too – the women surveyed recorded almost double the “emotional intensity” of men towards the photo of a bawling baby.

Good car design is also beneficial for self-esteem it appears – 74% of men claimed that a smart looking motor made them feel positive, while 60% said that they were “confident and empowered” when behind the wheel of a beautiful car.

Volvo senior vice president of design, Thomas Ingenlath:

“This survey finally proves what we’ve always suspected. Beautiful car design can elicit strong emotional responses ranging from a positive frame of mind to a sense of empowerment.”

Many of us appreciate an attractive piece of art or design, and get excited at the thought of a head-turning vehicle, but how does driving an attractive car make you feel?

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