2012 Lotus Exige S: The video DuelMon, 26 Sep 2011
2012 Lotus Exige S Duel Video
We’ve run a story or two on the 2012 Lotus Exige S – the one with the V6 from the Evora – in the run up to its reveal at Frankfurt. But now we get video too.
An advert of any sort – even a promo video – is quite unusual for Lotus, but this is the second time this year we’ve seen a Lotus shedding rubber to entice buyers to see the products from Hethel as a viable option.
Last time out the video was for the Evora – the donor of the lump in the 2012 Exige S – and although there was lots of burning rubber on offer, it was straightforward. The same can’t be said for the video of the Exige S.
This time round, Lotus has gone a bit Hollywood – and perhaps even a bit David Lynch – with a video that still has lots of burnt rubber, but seems to trying to say more.
We’ve come to the conclusion that the Boxer in the video is actually a crude attempt to show the new Exige S running rings round the Porsche Boxster.
Lotus call their video ‘Duel’ and it consists mainly of a moody-looking Boxer standing in the middle of an airstrip whilst the Exige S flies around the place and does donuts around the Boxer. The Boxer fights back but the Exige delivers the final blow and the Boxer is left prone and unconscious, surrounded by the the evidence of the Exige’s speed, agility and power.
A bit of nonsense, really. Unless there’s a more subtle message we’re missing?
By Cars UK