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2015 Volvo XC90 First Edition sells out in quick sticks

Sat, 06 Sep 2014

The new Volvo XC90 First Edition (pictured) is all sold out

Last weekend we revealed details of the 2015 Volvo XC90 First Edition, a massive spec XC90 created by Volvo to launch the new XC90. And, despite a hefty £68,000 price tag, the entire run of 1,927 First Editions sold out in just 47 hours, with the majority reserved in the first hour. That 1,927 First editions – a number that represents the year Volvo was founded – is total availability for the world market, but 55 UK buyers are on the list and will get their cars in April 2015.

So what do buyers get with a £68,000 Volvo XC90 First Edition?

In the UK (other markets vary) it means a Volvo XC90 D5 4WD auto with all the toys, plus First Edition badges and uniquely numbered treadplates.

The First Edition also gets an Onyx Black exterior with 21″ 8-spoke inscription alloys, Amber nappa leather upholstery, charcoal leather dash, Linear walnut inlays, 1400W Bowers & Wilkins sound and what Volvo call the “…most comprehensive and technologically sophisticated standard safety package available in the automotive industry”.

Alain Visser, Volvo’s senior marketing VP, said:

We are very pleased, but not really surprised. The huge interest in the XC90 escalated to astronomical levels after the world-première last week.

The first buyers signed up for their favourite number in milliseconds. The rapid response confirms that the XC90 is a truly iconic car model. The First Edition will be a collector’s item in the future.

He may be a bit over the top with his view of the response to the new XC90, but it’s clear buyers see the new XC90 as a very strong offering from Volvo and are willing to fork out serious money to get one in their garage.

Which augers very well for Volvo – and the new XC90’s – future.

By Cars UK