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Aston Martin's Q offers an Aston just for you

Wed, 05 Mar 2014

Aston Martin is bringing a whole new level of vehicle customization to Geneva courtesy of its personalization service, dubbed Q by Aston Martin.

Q by Aston Martin is giving buyers the opportunity to customize their car inside and out with different paints, trims, leather and veneers. Want to see it for yourself? Grab your passport and head over to Geneva because Aston has an entire display dedicated to showing it off.

Aston says its goal is to make customers feel like they're really engaged in the buying experience by providing them with what seems like enough design options to make their heads spin.

Those attending the Geneva motor show can stop by the Aston display and see two of the more recent projects to come from Q by Aston Martin, a V12 Vantage S and the Vanquish Volante.

The Vanquish Volante sports a carbon fiber tonneau cover, finished off with a deep gloss. The interior features seats cloaked in white leather with Aston's Aurora Blue leather detailing and a walnut veneer covering the center stack.

Aston's V12 Vantage S is Aston's fastest production model since the super-rare One-77. The Vantage rocks a bold white and orange color scheme, accented by pops of vibrant teal leather in the interior, which covers the driver and passenger seats.

Aston truly wants to give free reign to buyers. “Q by Aston Martin is really all about freedom. The freedom to work with us here at our Gaydon headquarters to create something really special,” said design director Marek Reichman.

Aston Martin
Here's a look at just some of the paint colors Q by Aston Martin offers.

By Natalie Sejnost