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Aston Martin DB9 1M: Aston’s Facebook celebration

Thu, 28 Jun 2012

To mark reaching one million followers on Facebook, Aston Martin invited its fans to help design a car – the Aston Martin DB9 1M.

Just like every other car maker, Aston Martin is beginning to embrace the web as perhaps the best way to get their message across and showcase their products.

Yesterday we had Aston Martin trumpeting its website traffic on the back of the launch of the new Vanquish, and now we get an Aston designed with the help of Aston’s Facebook Fans.

Fortunately, Aston Martin didn’t actually let their Facebook Fans loose with a CAD setup or clay modelers to come up with their fantasy Aston but they did, through a series of questions, get their Fans to give their input on an Aston Martin to celebrate reaching one million faithful fans.

The result is the Aston Martin DB9 1M, a 2012 DB9 with 20″ diamond-turned alloys, black brake calipers, black and red leather and a bright blue paint job with ‘airflow’ pinstripe lines in white making the DB9 look like it’s been photographed in a wind tunnel.

An interesting exercise in fan fawning, but we doubt AML will be hiring any of their Facebook Fans in a permanent design capacity.

By Cars UK