Aston Martin adds glamour to Lord Mayor's Show

FAMOUS British brand Aston Martin brought some extra glamour to the capital at the weekend as the firm took part in the historic Lord Mayor's Show.

A selection of its sports cars joined the three-and-a-half-mile-long cavalcade at the invitation of The Worshipful Company of Coachmakers and Coach Harness Makers of London, which selected Aston Martin to participate in its centenary year.

The Aston Martins, which included a Vanquish Coupe dressed in the unmistakable Union Jack-inspired livery of the UK Government’s GREAT Britain campaign, made their way through the capital’s packed streets as an estimated half million spectators looked on.

Joining the uniquely eye-catching Vanquish Coupe in London was the new Vanquish Volante convertible – launched to eager buyers worldwide just a few weeks ago.

Aston Martin Global Brand Communications Director, Janette Green, said: “To see our sports cars taking part in such an historic and famous event as The Lord Mayor’s Show is a special occasion for everyone associated with Aston Martin.

“I would like to thank the Worshipful Company for their kind invitation, and hope all those who saw the cars felt a little of the pride that I know we at Gaydon share in being part of this remarkable event.”

For almost 800 years, since, the time of medieval King John, every newly-elected Lord Mayor of London has to leave the safety of the City of London and travel up the Thames to Westminster to swear loyalty to the Crown.

Over the centuries the Mayor's journey has become one of London's favourite rituals, and around it grew the splendid festival that we know today as the Lord Mayor's Show.

The modern procession fills the space between Bank and Aldwych over a three- to four-hour period, cheered by a crowd of around half a million people and watched live on the BBC by millions more.

By Press Association reporters