AutoStyle Design Competition 2010

Berman SpA, an OEM parts and genuine accessories designer and supplier, will hold the 7th edition of its AutoStyle Design Competition on October 14th and 15th in the company's home city of Mantua, Italy.

Held in Polirone Abbey in San Benedetto Po, the two day workshop sets the stage for members of the automotive industry to evaluate and better understand the processes of research and experimentation in the creation and evolution of car models. It will give designers, vehicle technicians and design aficionados an opportunity see model advancement from four different perspectives.

Some of the leading design professionals from Ford Europe, Renault, Audi, Nissan and the Fiat Group will present individual sessions discussing ‘New Models for a New Era' and also explore ‘Personalization in Car Models'.  The venue will also feature exhibitions of new models and concept cars from automakers and include an exhibition on challenging ideas and projects from design academies and selected companies.

The event will conclude with a presentation of the winner of the 'Special Versions' International Competition, which asked 12 students from all over the world to create a their own interpretation of an existing original production or concept car. After choosing at least two models from a shortlisted list of cars, the designers were encouraged to add accessory parts and modify original components - specifically bumpers, front grille, side skirts, spoilers, wheelarches, moldings and alloy wheels - without changing the original body panels.

The proposals submitted will be assessed by the evaluation committee - composed of representatives of car manufacturers and the companies' chief designers - and judged based on their coherence with the brand, their originality and innovation, the comprehensiveness and elegance of the work and the feasibility of the projects.

For more information and to attend the event contact Berman at: autostyle@berman.it

By Eric Gallina