BMW 0 Series revealed? +video

Is this the BMW 0 Series?

If BMW are going to go further downmarket in their quest for more sales – which we know they are with their plans for front wheel drive BMWs – then short of a sub-brand marque (entirely possible some will wear the Isetta or i-setta badge) then the only number we have to play with is a big, fat 0.

It seems daft to give a BMW a leading 0 and its own series, but it certainly looks to be under consideration. The photo at the top is a grab from aVT BMW put together for Innovation Days in Asia with what appears - amongst many other images in the video – a set of images of the forthcoming FWD BMW; the BMW 0 Series; the one based on the 2013 MINI platform.

The design language seems to echo that seen in the Vision ED concept last year. The kidney grill is higher and more upright and the sides are deeply sculpted. Of course, sketches always accentuate anything on a concept, but to our eyes the only car these sketches could relate to are a forthcoming smaller model. And the only one we know of – except for Project i-Setta – is the front wheel drive BMWs. And the only BMW model designation they could use is 0 Series.

Get the car. Get the imperative. Don’t get the marketing downside of a ‘Zero’ value product.

http://www.youtube.com/watch?v=hD4hUzzrFXw

By Cars UK