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BMW Individual program extends to 4-series Coupe and Convertible

Mon, 03 Feb 2014

Not that long ago BMW Individual was a little-known client program that offered unique materials and equipment to customer specification. While this may sound like a secret menu with an expanded list of interior options, in reality BMW Individual offered just about anything that buyers of Bentley or Rolls-Royce cars could specify. In the 1990s, for example, BMW Individual was the division responsible for completing the interior and exteriors of clients' L7 limousines, customizing such things as the options on the rear center console, fitting blue strobe packages and communications equipment, and creating interiors per customer specifications. BMW Individual also allowed clients to specify the exteriors of their vehicles, introducing unique paint schemes and mixing and matching exterior options.

BMW Individual remains a secret menu of sorts, though this division within the automaker is not so secret anymore in the age of the internets. That means you can see the custom options you can order for your car without taking a trip to Munich to select them by hand (though if we were in a situation where we were ordering a car from BMW Individual, we'd still go there). And the offerings from BMW Individual aren't confined to six figure limousines either.

Plane Auburn Dark fine wood trim will also be an option now.

BMW has just unveiled a number of new Individual program offerings for the 4-series Coupe and Convertible, including two new exterior colors: Citrine Black Metallic and Pyrite Brown metallic. Customers using the program can also order 19-inch light alloy wheels with a V-spoke 626 I design.

The tweaks aren't confined to the exterior, as the 4-series can now be optioned with fine-grain Merino leather in Gold Brown, and wood trim parts in Plane Auburn dark. The latter option would probably go well with the Pyrite Brown metallic exterior color, as BMW has embraced earthy interior and exterior colors. Clients can also opt for Opal White fine-gain Merino leather with contrasting piping and stitching, a color which would work well with Ash Grain White wood trim parts. In addition, the steering wheel can be specified in leather, with small BMW Individual badging, along with a leather-topped instrument panel.

BMW 4-series Individual Coupes and Convertibles will be available starting in the spring, though the company hasn't announced the pricing for the these Individual options. BMW has mentioned that the Merino leather covered steering wheel and leather instrument panel will be available on the 3-series sedan and touring models.

By Jay Ramey