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British manufacturer Atalanta Motors to make comeback

Wed, 03 Sep 2014

Ever heard of Atalanta Motors? We wouldn’t be surprised if you hadn’t as the British sports car manufacturer went out of business a long time ago.

Owing to the outbreak of World War II, Atalanta Motors shut its doors back in 1939 after making only 21 cars. But now its back, and the new Atalanta model will make its debut at the forthcoming Hampton Court Concours of elegance.

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In the nicest way possible, think of it as Wind in the Willows looks meets modern technology and safety features – an appealing blend for many classic car fans that don’t like dodgy reliability, no doubt.

It’s craftsmanship and technology combined: the body is made of hand-beaten aluminium and is draped over an ash wood chassis. A “typical coach-built structure,” according to Atalanta.

Incredibly, 90% of the components in the as yet unnamed new Atalanta model are designed and engineered in-house, too.

The lightweight but strong material is part of the company’s philosophy of using “developments derived from 75 years of motoring evolution, employing relevant modern technology to enhance performance and safety without compromise.”

Re-launched in 2012 by current managing director Martyn Corfield, Atalanta was known (briefly) for its 1937 sports tourer, embodying style, innovation and performance at the time – something Corfield is keen to capture today:

“Staying true to the original Atalanta design principles, we have enhanced the positive and enjoyable characteristics of vintage motoring in a style that is relevant and exciting today.

“As in the 1930s, Atalanta Motors provides the opportunity to commission an individual driving machine to exacting requirements. The new sports car readily offers an exhilarating drive with assured handling and a supremely comfortable ride.”

The new vehicle, chassis number one, will be given its first outing at the Hampton Court Concours of Elegance running from the 5-7 September where it’ll sit pride of place alongside an original 1937 Atalanta.

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