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Bugatti won't build new car until Veyron is sold out

Fri, 14 Feb 2014

Bugatti executives told Bloomberg on Wednesday that the brand won't move forward with a new automobile until all of the remaining Veyrons have sold out.

The French automaker built 300 original Bugatti coupes, followed by 150 various variants. The coupes sold out in 2011, but 40 convertibles are still for sale.

To help move the metal, Bugatti has expanded its Dynamic Drive Experience to four regional events in the U.S. this year. The program offers potential buyers a chance to drive the 1,200-hp Grand Sport Vitesse on both open and closed roads and on a closed airstrip.

“The Dynamic Drive Experience is attracting individuals who haven't been exposed to our brand before, other than possibly reading about it,” said John Hill, sales director for the Americas, told Bloomberg. “We bring the car to a location near them.”

The program attracts about 25 prospects per event.

The Bloomberg writer remarked how it's rare that a hypercar actually needs salesmanship, considering both the Ferrari LaFerrari and McLaren P1 are sold out before they even hit the street.

“There will be no introduction on any new model until the Grand Sport and Vitesse are sold out,” Hill told Bloomberg. “Even though we estimate we'll be sold out within 12 months, I wouldn't expect an announcement for a couple years down the road.”

By Jake Lingeman