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Buick design contest courts younger buyers on Pinterest

Thu, 04 Apr 2013

Interior designer, bed-and-breakfast owner and blogger Michael Wurm Jr. recently pinned his way to developing a custom interior for the Buick Encore.

“It's a blogger's dream come true. From start to finish, I was checking out what the other participants were doing and I thought everyone had a strong design,” said Wurm. “I had no idea whose design would be selected because you really got to see everyone's style and I was in love with all of them. I have a totally different perspective of Buick now.”

That last line is proof that the Wurm's pinboard, which featured cool aquas, sprouting greens, chevron patterns, and beach and country-living photos, was selected as the winner by a majority of the panel members.

All totaled, "Pinboard to Dashboard" garnered more than 17 million unique visitors, followers or users across Pinterest, Facebook, Twitter, Instagram and the blogosphere.

By Sherrice Gilsbach