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CDN-GM Interactive Design Contest 2013 – Buick Brief [w/Video]

Wed, 21 Aug 2013

The launch of the third CDN-GM Interactive Design Competition is just days away, and as promised we're revealing more details about the Buick brief.

In the CDN-GM Interactive Design Contest, you can display and update your proposals on the competition's website. Interactivity comes into play as your peers critique submissions while GM mentors guide and support you throughout.

This year's briefs focus on the development of each brand for the year 2025 and involve the creation of a number of different elements, from exterior and interior designs to packaging proposals and market studies.

You can win yourself a three-month paid internship at one of GM's design studios, learning from some of biggest design talents in the industry.

Each day this week we'll be releasing details on each of the brand's briefs in a countdown to the opening of the official interactive site.

Brief Two: Buick

'Design a beautiful, unique and exciting vehicle for 2025 that embodies your vision of a modern Buick, specifically tailored to the millennial generation.'

You should implement fresh, thought-provoking Buick design language for both interior and exterior and think outside the box, using relevant technology, content and features in-line with customer expectations.

Also consider what the key attributes of the Buick brand – Understated Luxury, Natural Beauty and Modern Comfort – mean to millenials.

To find out more about the brief from Buick strategic design manager Bregt Ectors, click the video to the left.

Tomorrow we'll be releasing details of Cadillac's brief as we continue to count down to the contest's launch.

Brief One: GMC >

By CDN Team