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Chevrolet Code 130R

Wed, 25 Jan 2012

The Chevrolet Code 130R Concept is one of a pair of concept cars designed as a direct result of feedback from Millennials – a demographic which car companies are desperate to engage with the automobile.

The Code 130R is a four-seat coupe with a classically European proportion and size and more than a passing resemblance to the BMW 1 Series coupe.

The car's muscular fenders, short front overhang and power-bulged hood provide reference to the classic muscle car era that engaged the youth of the 1960s and '70s. Its graphic treatment links the car to the contemporary Chevy range, with double-decker grille up front and quad lights at the rear which are clear Camaro references.

Neither of Chevrolet's concept cars at Detroit were shown with an interiors, however Chevrolet indicated that feedback from American youth dictates that cars should come complete with extensive infotainment and heads-up display systems.