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Chrysler reveals SEMA projects

Thu, 31 Oct 2013

Chrysler teased a few of its SEMA vehicles in sketches earlier this month; now the company has unveiled its entire stand. Its display area at the Las Vegas Convention Center will show off 20 customized vehicles running the gamut from the Chrysler 300 to the Ram pickup and new Jeep Cherokee.

The Ram Sun Chaser, in Vibrance Orange Blast and Brilliant Black, is based on the 1500 Quad Cab. It gets a Mopar roof rack with hooks for surfboards. The bed-side storage area features a water tank for a quick rinse to clean off the salt water. The tailgate also has a flip-up backrest, to aid one when taking off gear. New 17-inch-by-8-inch beadlock wheels sit at the corners under fender flares with exposed fasteners. Orange tow hooks, a satin badge and a spray-on bedliner have been added by Mopar. The Sun Chaser works with a Hemi V8 underhood.


The Fiat 500L Adventurer gets Bright White body paint with two-tone accent wheel flares and rockers in Satin Black. The roof is Vibrance Bright Orange, not to be confused, of course, with Vibrance Orange Blast from the Ram Sun Chaser. The 500L rides on 18-inch wheels with Fiat logo center caps. Elsewhere, the concept gets graphics, orange mirror caps, tinted taillights, tinted chrome exhaust tips and molded splash guards.

Inside, the Adventurer features suede seats with pearl leather seatbacks. Orange accents abound and a two-tone instrument panel finishes the look. A handful of Mopar parts, including a cold-air intake and cat-back exhaust, have also been installed.


The new Jeep Cherokee will get the SEMA treatment, too, becoming the Trail Carver. The small SUV uses the Trailhawk 4x4 package as a base, powered by a 3.2-liter V6. It's covered in Autumn Pearl paint, with Matte Black and Granite Crystal accents.

It also gets orange accents—we're beginning to see a pattern here—and a modified cargo basket on top. Off-road tires sit at the corners, and rock rails protect the sides.

Moving inside, the concept has leather seats, a leather-wrapped console, a wireless smartphone charger and Wi-Fi. A handful of other Mopar parts also make an appearance, including an emergency kit for when the trail gets too tough. An intake and exhaust are also bolted on.


Chrysler's last SEMA feature car is the 300S sedan. The block bruiser will get a group of Mopar upgrades, Phantom Black tri-coat paint, a 13-bar Gotham grille and a lowering kit. The 20-inch wheels are from the John Varvatos Collection, finished in Mopar Bronze.

Check out our SEMA page for more from the yearly customizing show.

About the SEMA Show

SEMA — short for Specialty Equipment Marketing Association — is the biggest aftermarket auto event in the world, held in Las Vegas each fall. The show fills multiple convention halls and shows off everything from high-performance OEM specials to custom wheels and graphics from local shops. Get the full rundown on what automakers and suppliers are up to at the industry's biggest trade show at our SEMA Show home page.

By Jake Lingeman