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Ferrari black: Prancing Horse turns a profit in first quarter

Wed, 06 May 2009

Ferrari racers have always worn red. But black has been the standard-bearer for the company so far this year, as the Prancing Horse turned a $72 million trading profit in the first quarter.

Making money amid the global economic crisis is no small feat--and Ferrari posted the gain despite a slip in sales and revenue.

The Ferrari California, a 460-hp retractable hardtop, posted


By Greg Migliore