Ford Mondeo Vignale Concept at the 2013 Frankfurt Motor ShowWed, 11 Sep 2013
With the marques in its erstwhile premium brand portfolio having moved on to pastures (and owners) new, Ford looks a little lacking in the options when it comes to challenging at the plusher end of the global car market. Vignale is the Blue Oval’s response.
“A unique upscale product and ownership experience” is how Ford was selling Vignale as the covers came off the Mondeo Vignale Concept car at Frankfurt 2013. In layman’s terms that amounts to high spec flagship Vignale models that will top many of Ford’s existing product ranges but with special benefits going to buyers who have the cash and inclination to get involved.
By Steve Walker, editor, MSN Cars