Ford Vertrek conceptTue, 11 Jan 2011
Ford used the 2011 Detroit auto show to unveil its Vertrek concept. The compact SUV is billed as potentially leading the industry in both design and fuel efficiency.
The Vertrek is the latest evolution of the Kinetic design language that debuted on the Iosis concept, which subsequently evolved into the current generation Mondeo. As a result, the familiar surface treatment and design elements of Ford are present, albeit presented in a tightened package. The DRG is dominated by three overtly large air vents which are accompanied by a smaller grille and drawn back headlights. The black lower sections of the car help give the impression of a higher ride height, their masquerade foiled by the positioning of the daytime running lights. The defined bone and feature lines, when combined with the pumped up arches, give a feeling of refined aggression and athleticism to the car.
Its interior is the same mixture of tight lines, with a sporting undertone. The IP is dominated by large central panel that appears to float away from the car's bulkhead, and extends through the greenhouse into the rear view cameras on the exterior. The Vertrek's champagne and black two-tone color pallet, with red highlights, follows on from the refined exterior, while still conveying the sporting underpinnings. Swathes of pale blue lighting, meanwhile, help subtly push forward the car's ‘green’ credentials.