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Ford Verve concept (2007): first official pictures

Fri, 24 Aug 2007

By Ben Whitworth

First Official Pictures

24 August 2007 06:00

The new Fiesta? You're having a laugh, aren't you?

The Verve – due to be unveiled at the Frankfurt Motor Show – signposts Ford’s fresh design direction for next year’s new Fiesta. It's the next step in Ford's kinetic design theme we’ve already seen in the S-Max and Mondeo. So is it really the new Fiesta with a nifty paintjob, some big wheels and some Prada-inspired upholstery fabric? 'There’s much less of a design jump between what you see here and what will arrive in dealers next year,' says Martin Smith, Ford’s European design boss, and the man behind the Verve. Much less than there was between the Iosis and Mondeo. 'It’s truer to the final product than Iosis and Iosis X were.' Which is as close to a yes as you’ll get from a designer.

Yup, the Verve is drop-dead gorgeous, full of athletic attitude and with a you-want-some stance. It sits on the same-length wheelbase as the current Fiesta but its visual maturity and sophistication make it look longer, lower and sleeker. From that basking shark grille, over its chunky clamshell bonnet, along its integrated headlamps, through its fast windscreen, along its creased doors and round to that clean and tidy rear, the Verve is distinctive and desirable – the very antithesis of the current Fiesta.


By Ben Whitworth