Ford and IDSA to host 'Designing Innovation' live design panel discussion tomorrow

Freeman Thomas, strategic design director at Ford, will take part in a live design panel discussion on Wednesday 7 May.

The panel, hosted by Ford and the Industrial Designers Society of America, will also include CEO of industrial design firm Fuseproject Yves Béhar, and Christopher Williams, business development director at product design and company Lime Lab.

Topics will how technology plays a role in design; how designers shape consumer behaviors and responses to innovative products; and how products both stand out from and fit in with the world around them.

The organizers are also calling for your questions to be submitted ahead of the event on Twitter, using the hashtag #designinginnovation.

The hour-long discussion will be streamed live on the Core77 website at Core77.com/designinginnovation. The event will begin at 6.30pm in San Francisco (02:30 08/05 in the UK, 03:30 in Europe, 09:30 in China).

By Tom Phillips