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Ford to reveal 'post-kinetic' design in Detroit

Wed, 03 Dec 2008

It appears the NAIAS in Detroit will not be a complete wash in terms of new designs. Ford, for example, is poised to reveal the next phase in its global design language at the automaker's press conference on January 11th.

According to J Mays, the automaker will unveil a new mid-sized vehicle which will 'be a big step in the global design DNA' for the company. Speaking to Automotive News, Ford's group vice president of design and chief creative officer said the manufacturer's North American lineup needed a fresh look, adding that the new design identity will be more understated and elegant.

The forthcoming vehicle that will showcase the new, 'post-kinetic' design philosophy, will reflect a slight move away from the styling adage that has been used to describe the design language visible on Ford of Europe offerings like the Mondeo and new Fiesta. But Mays says that Ford will bring certain attributes of the successful kinetic design language to the smaller vehicles in its range by the year 2010.

By Eric Gallina