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GM stokes El Camino gossip . . . again

Mon, 02 May 2011

Let the rumors of a new U.S.-market El Camino begin to swirl once again.

It was Mark Reuss, president of GM North America, who opened the floodgates, commenting to www.drive.com.au, an Australian car site.

“I've lived in Australia, and I've seen where fuel prices are $5 a gallon,” Reuss said. “Lots of tradesmen will use a ute with a tray on the back to do lots of different things. They don't need the bandwidth of a big pickup truck.”

Reuss is the former managing director of GM Holden, the company that currently produces the closest thing to an El Camino, the Commodore Ute.

Reuss didn't say if a decision has been made to import the car, but it is slated for a redesign in 2014, which would be a perfect time to capitalize on global sales volumes.

Of course, this isn't the first time we've heard rumors of the Commodore Ute coming stateside. A few years ago, the mash-up was reportedly headed for Pontiac, before GM shuttered the brand.




By Jake Lingeman