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Going, Going, XC90 Gone

Mon, 08 Sep 2014

THE First Edition of Volvo’s all-new XC90 – 1,927 individually numbered cars only available for sale online – sold out in 47 hours. Most of the cars were reserved within one hour from when the sale started. At its peak, seven cars were sold every minute.

UK customers secured 55 of the First Edition models, which will be delivered in April 2015.

Commenting on the event, Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Car Group, said: “We are very pleased, but not really surprised. The huge interest in the XC90 escalated to astronomical levels after the world-premiere last week.”

An innovative sales launch saw the First Edition cars, which celebrate the year Volvo was founded, made available to customers online only at

The 1,927 First Edition owners will get a high-spec car with uniquely numbered tread plates and a distinctive badge on the tailgate.

UK First Edition models will be powered by a high-performance diesel engine from Volvo’s new four-cylinder Drive-E powertrains. The D5 twin turbo diesel engine boasts 225 horsepower and is mated to an eight-speed automatic transmission.

By Press Association reporters