Harley dealer Bruce Rossmeyer dies in motorcycle accident

Harley-Davidson dealer Bruce Rossmeyer died in a motorcycle accident Thursday morning in Wyoming.

Rossmeyer collided with a pickup truck about 11 a.m. and was thrown from his motorcycle; he was not wearing a helmet, according to media reports. He was traveling as part of a convoy to the Sturgis motorcycle rally in South Dakota.

Rossmeyer oversaw one of the largest motorcycle empires in the world. His Florida-based chain also included dealerships in Massachusetts, Colorado, Mississippi and Tennessee. He also launched Destination Daytona, a hotel-retail development surrounding his Harley dealership in Ormond Beach, Fla.

He was active in charities and served on the Harley dealer council from 1995 to 2002.

A call to the Wyoming Highway Patrol was not immediately returned Friday.

By Greg Migliore