Hyundai HED-4 conceptTue, 20 Feb 2007
4x4's have become for many shorthand for the cause of climate change, demonised as emblems of irresponsibility. To launch one that pats the environment on the back rather than stamping all over it in neutral, ergo pure, Switzerland is therefore a welcome repost to typical media hysteria. So alongside the unveiling of their new C-segment rival, the FD, Hyundai will present the latest example of their advanced vehicle research, the HED-4 concept. This is a crossover-SUV that benefits from materials developed in co-operation with GE Plastics. Designed in Germany, Hyundai also claim outstanding results in projected pedestrian safety levels.
Styling-wise, the two-tone body of the sketch is split by the distinctive glass-graphic, with packaging not dissimilar to the Audi Steppenwolf concept of 2001. At any rate, let's hope the critics don't ignore the efforts some are making to counter their concerns.
Audi Steppenwolf concept - Paris 2000
RCA - GE Plasticon project