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Jaguar Land Rover Heritage Parade in London for Queen’s Coronation Festival

Mon, 08 Jul 2013

Jaguar Land Rover drive their Royal Heritage cars down the Mall to celebrate the Coronation Festival

Remarkably, considering 2012 was the 60th anniversary of the Queen coming to the throne and the celebratory events we had, we’ve heard very little about the 60th anniversary of the coronation. In fact, we’ve already passed the diamond anniversary of the Queen’s coronation (on 2nd June) without any huge fanfare but, for some reason, we have a ‘Coronation Festival’ from 11-17th July to celebrate the ‘Best of British’.

But it seems Jaguar Land Rover couldn’t wait for the event to start properly, so they’ve jumped the gun and gone parading a selection of Jaguars and Land Rovers with Royal connections  round London this weekend.

It wasn’t exactly a huge parade of cars (nothing like Top Gear’s ‘Best of British’ on the Mall last week) but it did include everything from the Jaguar C-X75 by way of a 1955 Jaguar Mark VIIM once owned by the Queen mother and the very first Royal Land Rover.

JLR drove their Royal cars round a route in London yesterday that echoed the original coronation procession route, taking in famous London landmarks like Horse Guards, Westminster Abbey, Houses of Parliament, Marble Arch and the Mall.

It was all a bit low key – and not exactly publicised heavily – but at least Jaguar Land Rover made the effort.


By Cars UK