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Jaguar signs up Beckham for Chinese team

Fri, 07 Mar 2014

First José Mourinho, now Jaguar has signed up David Beckham for its team of ambassadors to promote the new F-Type Coupé worldwide.

Beckham will be kicking off his position in China, where’ll he be seen with the F-Type on billboards as well as in magazines and on TV.

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“I’ve always been an admirer of Jaguar – from the styling and design to the feel and roar of the engine, every element feels uniquely British,” said Beckham. “I love the classic E-Type of the 60s and today this legacy is alive in the phenomenal F-Type Coupé, a car that epitomises British craftsmanship.

“It’s an honour to support a brand with such an amazing heritage and I look forward to being part of Jaguar’s exciting future in China.”

Jaguar says Beckham will be part of a number of marketing campaigns for new cars over the coming years, perhaps including the new small saloon, the Jaguar XE teased at the Geneva Motor Show this week.

JLR China managing director Bob Grace:

“We are absolutely thrilled that David will be an ambassador for Jaguar in China. David Beckham is a Briton whose achievements mean he has global popularity and he is someone who embodies contemporary British style and sophistication. He is a truly modern, British individual with a genuine passion for design, innovation, performance and driving.”

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