Lamborghini Ad Personam in Detroit

No, it’s not a new model, Lamborghini has nothing new to offer at the moment. But at least it went to Detroit, which is more than we can say for some other high profile names!

So what’s ‘Ad Personam’? Simple; Lamborghini’s personalisation programme for its cars, which it is showing to quite good effect at Detroit with a pair of Lambos in Matt Blue, a stunning silk-sheen paint finish.

It’s fair to say that Lamborghini (or Ferrari, or AM, or Bentley et al) will do whatever you want if the money is forthcoming. But these new paint finishes are pretty impressive, and photograph really well.

Gallery and Press Release on the Ad Personam programme below:

Press Release

A unique color for a unique design

Luxuriously sporty or classically powerful

An inexhaustible range

By Cars UK