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Lexus partners with celebrity chefs

Fri, 06 May 2011

Lexus is looking to whip up some attention for its products by hiring a team of noted cooks.

The Lexus Culinary Masters team, made up of six celebrity chefs, debuted at last weekend's Pebble Beach Food and Wine Festival in Monterey, Calif.

Race-car driver Scott Pruett started off the weekend by taking a spin around the Laguna Seca racetrack in the Lexus LFA supercar with chefs Daniel Boulud and Michael Chiarello,

"Each shares the same passion for perfecting their culinary craft as Lexus does with its luxury automobiles," Lexus vice president of marketing Dave Nordstrom said of the chefs involved.

"We're looking forward to creating exciting programs with these chefs, including owner benefits, entertainment productions and philanthropic endeavors."

The team includes Michelin-starred chefs, James Beard winners and Food Network stars. The participants are Chiarello, Boulud, Dean Fearing, Christopher Kostow, Masaharu Morimoto and Michael Symon.

By Julie Alvin