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Lincoln hires ex-Cadillac designer

Wed, 01 Dec 2010

Lincoln has hired ex-Cadillac designer Max Wolff to be its design director starting on Jan. 3.

Wolff, 38, will oversee the look of Ford's luxury brand as it plans to launch seven new vehicles over the next four years, including its first C-segment small car.

Wolff's portfolio includes working in Australia with Holden and in South Korea with General Motors Daewoo. The Holden SSX show car was one of his notable works.

He reports to Ford's executive director of design for the Americas, Moray Callum.

By Michelle Koueiter