MINI Goodwood Rolls Royce Tribute parks up in Harrods’ windowTue, 17 Apr 2012
MINI Goodwood sets up shop in Harrods
The MINI ‘Inspired by Goodwood’ has taken up residence in Harrods’ window to celebrate the first customer deliveries.
The MINI ‘Inspired by Goodwood’ is another of MINI’s marketing moves to fill every niche for MINI it can; the Goodwood for those who want a MINI trimmed out like a Rolls Royce.
For those prepared to fork out £41k – that’s £18k for the Cooper S donor car and £23k for the Rolls Royce bit – you get a Cooper S with the bonnet off a MINI One, Rolls Royce coloured paintwork, posh alloys and an interior that takes more than an average herd of cows to cover.
MINI are churning out just 1,000 MINI Goodwood models (although if they manage to flog them all easily you can bet your boots we’ll be seeing a Countryman Goodwood, a Clubman Goodwood, a Roadster Goodwood…) and to celebrate the first Goodwoods arriving with customers MINI has set up a Goodwood in Harrods window.
Set against a pastiche of ‘England’ – including a gated manor house – as a backdrop, MINI are hoping that any of the 42,000 less than impoverished Harrods visitors that pass through the Brompton Road store every day may decide to casually drop £40k on a MINI Goodwood instead of a case of ’95 Krug.
By Cars UK