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MINI Soho: MINI’s next ‘London’ Limited Edition

Mon, 01 Aug 2011

MINI Soho, photographed in…Soho

In case you’d forgotten, MINI decided earlier this year that all their Limited Edition would be named after London Boroughs, districts and landmarks. Hence the new Limited Edition MINI arrival gets the MINI Soho moniker.

And actually – although MINI has in fact used the Soho moniker before (on the MINI Soho Clubman last year) - it’s a perfectly good name for the MINI, a car that still evokes the swinging sixties and all things London. Particularly Carnaby Street, which just happens to be in Soho. Or maybe they planned it? Joined-up naming; whatever next?

And MINI Soho is a big improvement on the somewhat ’Carry On’ moniker MINI managed to attach to the first of their London Specials – the MINI Hampton. So what does the MINI Soho offer?

For starters, it offers its goodies packaged as either the hatch or convertible with either a diesel lump or 1.6 litre petrol. So you can opt for MINI Cooper Soho Hatch, MINI Cooper D Soho Hatch, MINI Cooper Soho Convertible or MINI Cooper D Soho Convertible. And the MINI Soho D Hatch even managed to escape the London Congestion Charge thanks to its 99g/km CO2.

As always, the key to this MINI Limited Edition is cosmetics. The MINI Soho gets White Silver metallic paint – which is exclusive to the Soho – with 17″ Black Star alloys, Bi-Xenons with black reflectors and white indicators. Inside the Soho gets Piano Black trim, black headlining and a leather steering wheel. Not the most extensive makeover, but a good looking MINI nonetheless.

As with all MINI Limited Editions the MINI Soho will sell perfectly well, even if an extra £2k or so seems quite steep for a relatively modest makeover.


By Cars UK