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Mary Kay goes Mustang

Wed, 27 Jul 2011

Well-to-do Mary Kay ladies might be setting their sights on black Ford Mustangs in lieu of the brand's signature pink Cadillacs.

The cosmetics company unveiled the Mustang as its newest incentive car at its annual seminar at the Dallas Convention Center.

Mary Kay will still loan the famous Cadillacs to sales directors who sell in the top tier of $100,000 a year or more. The Mustang will go to independent beauty consultants who reach the level of sales director. They will get two-year leases on the Mustang, which will have leather seats and pink accessories.

“When you think about the little black dress or that favorite mascara that's black, it's a fashion color, it has universal appeal, and it's something we think is a great complement to the pink Cadillac,” said Mary Kay's Sheryl Adkins.

While there are various vehicle incentives for Mary Kay consultants, this marks the first time the company has offered a Ford.

By Julie Alvin