McLaren launches P1 'Designing by Air' online experience

McLaren has developed a new online experience, 'Designed by Air' to tell the story of the car's design and development.

Designed by Air is the first of a two-part series and gives users the chance to hear in detail how the car was created, as the car appears from raw metallic and carbon elements and is crafted by airflow. The P1 is eventually formed inside a wind tunnel, designed to emphasize the car's aerodynamic qualities. Viewers can also explore an interactive 3D model for further details.

The experience builds on McLaren's biomimicry design philosophy and sees the P1 in simulated urban, Alpine, highway and track environments to see how it adapts.

Frank Stephenson, McLaren design director says: "Our main objective with the McLaren P1 was to design the best driver's car in the world, on road and track. Managing airflow in and around the car's bodywork and optimizing aerodynamics was key in achieving this goal. This design philosophy crafted the highly unique and emotive shape of the car.

"The online Designed by Air experience developed for the McLaren P1 captures the essence and detail of the car's aerodynamic design in an immersive and engaging way."

The experience's last section, ‘Future Chapters', lets users ‘like', share and register for more updates about the P1's interior and performance.

By Rufus Thompson